Vision, Mission & Values


To be transformational in people’s lives.


To lead our patients to embrace change through improved function and performance and show what is uniquely possible for them.


Transformation – We strive to be transformational in every way we practice optometry as well as transformational in seeking significant changes for those who we see.

Authenticity – We walk the talk and deliver on our promises. We offer treatments and guidance with integrity and from a position of caring in a professional, truthful and practical manner.

Nurture – We believe evolution can only occur in a nurturing, family environment. We foster open and honest discussion amongst team members and patients.

Intuitive Innovation – We always strive to intuitively innovate for our patients, the treatments we provide and the technology available. We challenge the status quo and proactively seek out opportunities for improvement.