Vision, Mission & Values

OUR VISION

To be transformational in people’s lives.

OUR MISSION

To lead our patients to embrace change through improved function and performance and show what is uniquely possible for them.

OUR VALUES

Transformation – We strive to be transformational in every way we practice optometry as well as transformational in seeking significant changes for those who we see.

Authenticity – We walk the talk and deliver on our promises. We offer treatments and guidance with integrity and from a position of caring in a professional, truthful and practical manner.

Nurture – We believe evolution can only occur in a nurturing, family environment. We foster open and honest discussion amongst team members and patients.

Intuitive Innovation – We always strive to intuitively innovate for our patients, the treatments we provide and the technology available. We challenge the status quo and proactively seek out opportunities for improvement.